Ovis Labs is a studio for outdoor brands, built around a single operator who's actually run them. I'm Brad Carter — 15+ years closing the gap between a good product and a business that grows.
Nine corners of the outdoor industry. One thread through all of them: I help people make better decisions.
Ovis Labs exists at the intersection of product, brand, and execution. Led by Brad Carter, it's the culmination of 15+ years building and scaling businesses across retail, ecommerce, manufacturing, hospitality, media, and software — helping outdoor brands transform great products and services into sustainable growth.
I've run the messy parts: product launches, customer support, payroll pressure, and a P&L that has to balance at the end of every month.
Before Ovis Labs I was EVP of Marketing for a multi-entity outdoor hospitality company. Since then I've launched and operated businesses across nearly every corner of the industry.
I've built them. I haven't just advised on them.
I've helped scale outdoor businesses from early-stage ventures into multi-million-dollar operations — including leading marketing for an outdoor hospitality group through its biggest growth years.
Led a comprehensive rebrand across every point a guest meets the brand.
Retail, ecommerce, manufacturing, media, memberships, and software — operated firsthand.
Produced large-scale events, experiences, and hospitality campaigns.
Launched multiple outdoor brands from a blank page to a paying customer.
Most people advising outdoor brands have only advised. I carried the P&L.
Most people who advise outdoor brands have only ever done one piece of the job.
They've never carried a P&L, made payroll, or shipped a product. Strategy without scars.
They hand you a plan and a goodbye, then leave you to go execute it alone.
They'll ship the software, but they don't know your customer or your category.
I've done all of it — with my own money on the line. That's the difference between advice and experience.
Every brand here is mine — built top to bottom, with my own money on the line. And they share one thread, which is the whole reason to hire me:
Ovis Labs is a studio of one, on purpose. You work directly with a senior operator running brand, story, and software — no junior, no handoff, and no overhead between you and the work.
I've made payroll and carried the risk. I make the call — not just the recommendation.
Not a junior with your account on his to-do list. The person who built every brand here is the one you hire.
I own the ranch, hold the permit, and have spent my life in the field. I don't study your customer. I am your customer.
No office, no account managers, no markup to feed. You pay for work that ships — not the overhead around it.
Ovis Labs takes on a small number of founders and teams who want a senior operator in their corner without putting one on payroll. You work with me directly — the person who built every brand on this page, not a hand-off.
A full-funnel diagnosis — brand, site, channels, and what AI says about you — delivered as a 90-day roadmap. The fee credits toward a sprint. Where most people start.
See what's in it →A defined engagement to ship one thing that matters — a tool, a rebrand, a launch, a booking funnel. Scoped, priced on paper, delivered with a handoff.
Scope & process →Ongoing brand, story, and growth leadership. A senior operator steering the whole thing for a fraction of a full-time hire. The deepest way to work together.
Ask about the open seat →I keep the list short on purpose. When it's full, it's full — I'd rather turn you down than spread too thin to do it right.
If you've got a real brand and a gap you can feel, tell me what you're working on. I'll tell you straight whether I'm the right fit.
brad@ovislabs.com →Now taking a few new founders
