Scope & process
Three ways in.
The problem decides the work.
We diagnose, build, launch, and grow. Pick the door that matches where you are: find what needs to happen, ship one meaningful thing, or keep senior help in the business.
We diagnose, build, launch, and grow. Pick the door that matches where you are: find what needs to happen, ship one meaningful thing, or keep senior help in the business.
Where the last engagement like this went in twelve months — an outdoor experience business, working with me on retainer. Brand, story, offers, and the funnel behind them. Nearly double, in one season cycle.
A full-funnel diagnosis of your business by someone who's run one. You get a written teardown — 15 to 20 pages — and a 90-minute readout call. Not theory. A ranked list of what's costing you money and what to do about it, in order.
Your positioning, your messaging, and where the story leaks. If customers can't repeat what makes you different, neither can the market.
The path from visitor to buyer, walked end to end. Where they stall, where they bail, and what it's costing you per month.
Email, social, paid, search. What's pulling weight, what's wasted spend, and what you're not doing that your customer expects.
What ChatGPT and Perplexity actually say when buyers ask about your category — and whether you exist in the answer. Measured with proprietary software I built to track brands inside AI answers, running on yours. Your next customer is already asking.
Proprietary tooling · Almost nobody offers this
How you stack against the three names your customers compare you to — through their eyes, not yours.
Every finding becomes a prioritized action, tagged one of three ways: do it yourself, delegate it, or it's a sprint. You could take this document and never call me again.
The full teardown fee credits toward any sprint booked within 60 days. If we keep working, the diagnosis was free.
Book a teardown →One defined thing, shipped. Scoped in a call, priced on paper, delivered with a walkthrough so your team can run it without me. A sprint can be a fix, a build, or a complete launch — a new product, brand, or business taken from idea to first customer.
We define the one thing, what done looks like, and what it's worth to you.
Deliverable, timeline, price — and explicitly what's not included. No surprises in either direction.
Half down holds your slot. The clock starts when the deposit and your assets land.
Weekly check-in during the build, then delivery with a recorded walkthrough. Balance due on delivery.
One revision round is included. Anything beyond the spec is a change order — agreed in writing before it's built.
Scope a sprint →Ongoing senior growth leadership — one person connecting brand, product, marketing and execution for a fraction of a full-time hire. This is the deepest way to work together, and seats are limited so each one gets real attention.
The standing hour where we make the calls that move the quarter — offers, spend, priorities, what to kill.
Text or email me as things come up. You'll hear back within 24–48 hours — usually faster.
What we're doing, why, and in what order. Your team always knows what this month is for.
Campaigns, creative, site, offers, product. One senior person accountable for how it all fits together.
The first 30 days includes a compressed teardown — I don't call moves on ground I haven't walked. Every quarter ends with a review against the numbers we set in month one. Renewal is a decision, not a drift.
Retainer pricing is a conversation, not a rate card — it depends on scope. Either side can walk at a quarter boundary; the scarcity is the lock-in, not the contract.
Ask about the open seat →Most businesses start with the teardown. The roadmap says what a sprint should build or launch. And when a sprint proves the model, the retainer turns it into a system.
Tell me what you’re working on and what you’re trying to get to. I’ll tell you straight which of the three fits — or whether Ovis Labs is the right tool for the problem.
Let’s talk — brad@ovislabs.com →Currently taking on new clients